Challenge: Increase retailer volume purchases and consumer impulse buys during the 2010 FIFA World Cup Soccer Championship campaign.

 

Solution:

•Logonet created a Gift With Purchase campaign of a can cooler in the shape of a jersey.

•Created a retailer incentive program with Point Of Purchase displays that held the premiums.

 

Results: Sales of Coca-Cola were up by 35% during the campaign period. Sales level stayed at approx. +5% even after the campaign ended. Total Return Of Investment for the campaign was 25% more than target. We received positive praise from retailers and consumers.